Tag Archives: stephen webster

Design & The Market: Presentation Over! Now Think

What a relief! The nerves and worries are all gone! Just had our presentation today with the team talking about Stephen Webster. So what are my conclusive thoughts?

Well I got to say the group who presented before us, Illustration, were brilliant! They were able to interview the artists direct and displayed fab hand-drawings of characters in their piece. But I personally do not think we could have drawn our own characters as they are real celebrities and high-end designers. So what were the pros and cons of our presentation?

Perhaps we could have said more about Stephen Webster’s brand as that played a big part in the business and less about. However, we went into detail at how he got recognition and the importance of contacts. How taking risks has really paid off for Webster. This is all to do with business.

Overall, I think the purpose of presentations is to establish more confidence in talking in front of people and the use of intellectual language which is vital in being a professional business person.

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Practicing our Presentation and New Project Thoughts

Presentation Takes Practice

Right well our team have been doing very well keeping on track for our 20 minute presentation which will be presented on Friday. We’ve been able to allocate topics on Stephen Webster for everyone on the team which I think is good organisation. I’m doing the introduction and talking about how Stephen Webster’s techniques and methods of grasping the public has been successful in the inspiration section of the presentation.

We have been using Google Docs to share the presentation online so that each of us can alter and add to our own slides. It has really been a team effort, giving advice and suggestions to one another. This really has made a strong bond in our team.

Yesterday, we were lucky enough to practice in one of the the Matthew Building’s lecture theatres. We even had the powerpoint up! This abled us to really see how the presentation would be like both visually and orally.

So today we are going to practice again and apply our final touches to the presentation. I am feeling very positive about our presentation as we have put a lot of effort and time into it. I have enjoyed working in a team as it gains techniques and ideas from others in the class which I can take on for the future.

Assignment 2

Yesterday morning, Chrissie Hirst, one of our module leaders, explained our next assignment. Sounds daunting! We are to write a 1,500 – 2,000 word enterprise proposal which will also outline what we are wanting to research over the summer. I am quite worried about this already as I feel a bit weak in my writing skills! This proposal will then develop into a lengthy 7,000 word report which we will write in the first Semester in Level 4.

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We have been advised to use Nesta Enterprise Toolkit Startups, which will aid in the writing of our report and help us understand how businesses start up.

Chrissie then asked us to fill out one of the worksheets from the Toolkit about what we think our values would be in business. It will be viewed by another person from our discipline which they think and will talk about with us. This will give us a better understanding of what the important values consist of for our own potential business.

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Design & The Market: Engaging With the Designer

Had a really successful weekend with this research project so far. I was able to get hold of a woman who worked with Stephen Webster for 3 years so should have a considerable amount of insight into his business. She has made prompt responses to my emails which is always a good sign and only lives 2 hours away so will arrange an interview with her very soon.

In our group today, we met up and brainstormed what Stephen Webster was all about: his inspirations, advertising, press, etc. It was brilliant, it all seemed we had done our homework! We then focused on areas where we would require more information and have selected separate ones for each of us to research on for friday. I chose ‘Inspirations’. The team also managed to brainstorm questions which could be asked for the interview and type up a confidentiality consent form.

Overall,  a very productive day. Well done team!

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Design & The Market: New Challenges

Today our lecture was about how studying a particular discipline does not always end up being your future career. For example: I study Jewellery, therefore, I will become a Jeweller. Does not always happen in that predictable way. I think nowadays disciplines are possessing portfolio lives which could take them into a much broader spectrum of work and industries.

“Most of what you’ve been told about your future career is wrong”

In the 1980’s the number of coal miners were huge: around 200,000 odd. Today about 3,500 remain. Why? Because of the increase in technology, other types of jobs are needed (IT, Entertainment, Financial Services etc) whilst the service sector is diminishing.

What I found most intriguing was young people raised in this new technological revolution (i.e. i-pod’s, i-pads, video games etc) are evolving anatomically and neurologically. Don Tapscott, a Chairman of the nGenera Innovation Network and a professor of management, University of Toronto, reveals the reason why young people are able to multi-task. Young people are capable of using their laptop, taking notes, flicking through a magazine and watching TV at the same time. Research shows that our brains are developing and becoming a better active memory store, thus, better at holding a lot more information and performing tasks simultaneously. Young people sometimes use the TV as a ‘background noise’ so that they are able to work as we are used to digital technology – we were raised with it. However, the older generation find this difficult as they were not born in this high-tech world. Even our fingers are changing and functioning differently due to the increased number of people playing video games and typing on laptops. This, therefore, means surgical tools have to change to our ‘modern-day’ fingers.

I came out of this lecture thinking of ways to design and fit in with this new technological age. How the old are getting older, thus, must keep in mind they are our market too and in the end – they may well ultimately depend on our careers.

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Design & The Market: Research Your Business

For our first Design & The Market we have been asked to identify an enterprise, such as a company or freelance designer, to research and evaluate, followed by a presentation about that business. This should help us understand and acknowledge of what running a business is like.

Today, we allocated ourselves into teams. My team includes Linsay Thompson, Lucie Hunter, Cat Doyle, Rachel Bruce, Jennifer McGurk and myself. We sat down and had a brainstorm of which successful designers and companies we would benefit  from most and decided on Steven Webster, who creates cutting edge, almost glam goth, jewellery.

We decided as a group which individuals were best at talking, researching and presentations, thus, making sure we were organised to proceed knowing which person was doing what in the continuation of the project. Through the technique of brainstorming our team thought about different questions and things to look for in more detail when researching Webster’s company, including market research; what is happening in the Jewellery industry?; What are the trends? And so fourth.

It was a successful first meeting, everyone seems to be excited and enthusiastic about the project. So looking forward to hopefully getting in contact with the ‘Webster’ himself.

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