Tag Archives: lecture

Design & The Market: Scottish Institute For Enterprise (SIE)

In our lecture today, Dawn Shand talked about the Scottish Institute for Enterprise (SIE). It is an organisation which encourages, helps and inspires young budding designers with their potential businesses in Scotland.

It gave me relief to know that there were actually people out there who are willing to help an are experienced within the field. As you can actually go to them and get advice on your ideas if you are thinking about building a company – they could probably even tell you whether it would be a ready to get out in the market. So we are not all lost!

She gave us pointers to where student businesses could begin or even be run through:

> Promotions

> Freelancing

>Ebay/Etsy – could easily be used as a part-time basis by selling your pieces online.

>Tutoring – there are lots of people looking for tutors so you can build a reputation by teaching people your skills.

> Online Business – creating your own website dedicated to selling your work.

So how do you go about building a business? You have to really investigate what the market NEEDS. Here’s a true story: there were families stuck at the airport when their flights were delayed. Their children were bored out of their brains so the families started using their own suitcases as transport trollies and started wheeling them about on them! What a fab idea! This is when the Trunki was born.

The designer spotted impatient toddlers and found a great niche in the market! So people out there niches can come from anywhere – keep your eyes open!


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Design & The Market: Creative Futures

So what is the future of craft? What happens to craft graduates? (E.g. Jewellers, ceramicists, etc). What is the point of becoming one? Tax payers are paying for these individuals so is it a waste of money? These are just some of the questions we covered during our lecture on Friday (03/02/12).

Our lecturer, Mike Press, carried out research on what craft graduates actually go on and do in their lives, that most of the time they apply their skills to work in much broader disciplines. This article is called it ‘New Lives in the Making‘, 1998.

Happy pottery


The research reveals that 4 out of 5 graduates established paid work and the majority are following their career goals. This is the benefit of ‘Portfolio Lives’, there is a huge long list of jobs we could undertake because artists/designers usually have a number of identities, for instance, Paddy Hartley: he is part jeweler, part textiles, part ceramicist. So he could take on various career roles simultaneously.

Low paid factory workers. Satisfying job?


The good thing too is 77% of graduates are positive about their current work – enjoying it. I know plenty of people who do not take any pleasure out of their jobs: stuck at a desk; stuck on the phone; stuck flipping burger patties, this gives me great relief to know that I’m going into something I truly love.

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Design & The Market: New Challenges

Today our lecture was about how studying a particular discipline does not always end up being your future career. For example: I study Jewellery, therefore, I will become a Jeweller. Does not always happen in that predictable way. I think nowadays disciplines are possessing portfolio lives which could take them into a much broader spectrum of work and industries.

“Most of what you’ve been told about your future career is wrong”

In the 1980’s the number of coal miners were huge: around 200,000 odd. Today about 3,500 remain. Why? Because of the increase in technology, other types of jobs are needed (IT, Entertainment, Financial Services etc) whilst the service sector is diminishing.

What I found most intriguing was young people raised in this new technological revolution (i.e. i-pod’s, i-pads, video games etc) are evolving anatomically and neurologically. Don Tapscott, a Chairman of the nGenera Innovation Network and a professor of management, University of Toronto, reveals the reason why young people are able to multi-task. Young people are capable of using their laptop, taking notes, flicking through a magazine and watching TV at the same time. Research shows that our brains are developing and becoming a better active memory store, thus, better at holding a lot more information and performing tasks simultaneously. Young people sometimes use the TV as a ‘background noise’ so that they are able to work as we are used to digital technology – we were raised with it. However, the older generation find this difficult as they were not born in this high-tech world. Even our fingers are changing and functioning differently due to the increased number of people playing video games and typing on laptops. This, therefore, means surgical tools have to change to our ‘modern-day’ fingers.

I came out of this lecture thinking of ways to design and fit in with this new technological age. How the old are getting older, thus, must keep in mind they are our market too and in the end – they may well ultimately depend on our careers.

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Genuine Dialogue: Why It (also) Matters To Babies

On Saturday evening, I attended a very interesting lecture by Developmental Psychologist, Vasudha Reddy. Reddy is from the University of Portsmouth and, not only, studies the development of children but is particularly interested in the development of babies as well. She focusses on what babies help us to understand about the nature of human experience.

First Reddy defines the difference between dialogue and genuine dialogue. Usually when people talk about dialogue they think in terms of logos, the word, verbal conversations, but in early development most people who use this term are open to considering it in non-verbal communication also. What Reddy means by dialogue is the process in which two persons, a person and a thing even, can genuinely connect. She then explained her influence from Martin Buber: Buber believed that a ‘lack of a script’ was necessary for genuine conversation. If two people were to have a conversation with a script it would be dead and fake, thus, will be expressionless as they will both know what lines follow next – so no surprise there.

It’s Absence Matters To Us

Categorisation/Objectification – we all do it, for instance, you go to a party and someone asks you “what are you studying?”, and they have switched off as soon as you have said “art & design”. They are not interested because you do not study a similar discipline to them. Another example is you see someone in a suit and you instantly label them as being spoilt and snobby: you categorise them even before you have spoken to them.

InvisibilityWhen people do not notice you, in an office, for example, or going to a conference and the speaker does not look at you once or select you to ask a question.

Exclusion – Reddy explained that even when you know that you are being excluded it can really hurt. For example, there was an experiment carried out where she asked three children to play a simple ball passing game, then asked two of them to pass only to each other leaving the third out. It did not take a minute for the third to feel excluded, even when she knew it was not intentional, there was something so powerfully hurtful.

Why Infants Bother To Talk To Us

Manos Hadjidakis

Something hair-raising about his voice – the deep comforting voice – and there is also something in this foreigners speech which is calling out for us to join him. Even when we do not understand what Hadjidakis is saying, we are interested in his voice and this is what babies are faced with: this powerful invitation to join in a world they do not know yet.

So let us look at examples of very early invitations from others to come and join in the world and look at their responses.

You can even see babies invited to join the world by animals.

However, there is a lot of debate whether this is imitation or intentional.

Babies Prefer Being Looked At

Reddy displayed two faces which were shown to new-born infants within 2 to 5 days of birth. In one of them the eyes are looking away and the other the eyes are directly looking forward. New born infants looked longer and more frequently at the eyes looking forward than the eyes looking to the side. This could be down to preference.

Infants Creating New Dialogue

Infants show sufficient interest in getting emotional reactions from others. Why do they like getting reactions? Is it because they like the attention? Satisfaction? Perhaps it builds their self-esteem? Examples of actions which create responses are:

Showing off – for instance if I finish a drawing and you like it, so I do some more to get more praise from you.

Clowning – where babies imitate a facial expression and cause someone to laugh, for example.

Teasing – something a baby does deliberately to get a reaction from the parent, for instance, baby dropping something on the floor, parent consistently picks it up. Baby finds this amusing.

Example of teasing:


Outcomes may vary depending on the mood you convey whilst looking after your baby. For instance, if a mother is depressed whilst looking after her baby, the baby may express things unlike others: either suppressing attention and emotions or over-expressing. But what is the motivation for their dialogue? Is it because they want to join in? Want to belong? Is it for socialisation or survival is well? Surely it would be all, if someone offered them food when hungry they would take it to survive. If they did not talk they would feel like nothing and depressed. Overall, I feel that it is particularly important to engage with babies as well as observing them because everyone, even babies, like to feel useful and create reactions from others. Also, responding to a baby’s action is valuable as it may cause distress. I believe engagement and interacting with your baby will strengthen your bond, thus, lead to a happier baby in future .

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A Matter of Taste

Theories of Good Design

In this lecture we discussed people’s tastes in things and the reason why they like them.

Ipod’s have taken the world by storm. Now when you walk down the street you see more white wires than sunglasses. When Apple introduced the Ipod on October 21, 2001, it unexpectedly became a huge success. There has already been over 200 million Ipod’s sold worldwide and rising. But the question is – why have they been so successful? Simple, they give what the customers want. Apple have given the customers not just one type of Ipod, but a variety to fit all tastes.  It is the perfect device for music fans – you can arrange your music into playlists, genres, artists, etc. It accesses the user.


Do you like this piece of jewellery? Where do you think you could purchase this? Argos? Personally I would not buy this for myself, I find it too mature and elegant for my taste. Maybe something my mum would like. However, perhaps it is wrong to ask a jeweller, like myself, as we are used to eccentric pieces due to the nature of our course. I think you should really ask the person who bought it as it might be extremely personal to them, or it maybe was handed down from their grandmother. The value of the jewellery can be highly significant if you find out why the person owns it.

The Science Behind Beauty

Sunsets, for me, are beautiful. But why? The colours perhaps and they fact they last for only a few minutes. Perhaps because they have no function at all. Just pure pleasure for the eyes. So what do we find beautiful about other things? Like people, for example. Well through reading articles, it seems that symmetry, balanced, familiar patterns and shapes appeal for most of us because they are simple for the brain to process. Actresses like Scarlett Johansson and Gwyneth Paltrow are examples of symmetrical faces. Easy for the eye, thus, may be considered as beautiful.

It’s a Matter of Status

Maybe people’s taste’s are determined by their status like Cawdor Castle in Aberdeenshire, for example. Why was it really built? Perhaps to scare enemies away? To emphasise the point they have lots of money? Maybe so. Common people today do exactly the same but use different items to convey this same point. Could be the car they drive; flash wheels, loud engine; price – just to say “yeah look at me I’ve got money to spend”. I really find this ridiculous but hey that’s myopinion.

Mr & Mrs Experiment

In our lecture we carried out a small experiment involving one female and one male living in the same flat. They were asked a series of questions by themselves, then we compared the results.

Questions asked to the Female

Question 1: ‘Describe your living room’

Answer: ‘Walls are cream, black sofas, large room, big TV, table for eating’

Question 2: ‘What was the last thing you bought for youself?’

Answer: ‘A blue checkered shirt from New Look’

Question 3: ‘What taste in fashion do you think is ugly?’

Answer: ‘Lady Gaga’s meat dress’

Question 4: ‘What behaviour do you not like?’

Answer: ‘I don’t know, my male flatmates’

Question 5: ‘What behaviour do you like?’

Answer: ‘I don’t know’

Question 6: ‘If you won £50,000 what would you buy?’

Answer: ‘A car’

Question 7: ‘What would you wear to a bad-taste- fancy-dress party?’

Answer: ‘I don’t know’

Questions asked to the Male

Question 1: ‘Describe your living room’

Answer: ‘2 black sofas, coffee table, rug under table, shuddy TV’

Question 2: ‘What was the last thing you bought for youself?’

Answer: ‘2 polo shirts, jeans’

Question 3: ‘What taste in fashion do you think is ugly?’

Answer: ‘Massive hair, dress on trackies’

Question 4: ‘What behaviour do you not like?’

Answer: ‘loads of opinions, annoying’

Question 5: ‘What behaviour do you like?

Answer: ‘Banter, person who has fun, does things they want to do’

Question 6: ‘If you won £50,000 what would you buy?’

Answer: ‘A car’

Question 7: ‘What would you wear to a bad-taste- fancy-dress party?’

Answer: ‘Neddy, trackies’

From the results, we can see that the female seems much more positive when she talked about her living room and described everything in colours, but found it difficult when describing taste she did not like or like, she was scared that she’d offend someone. However, the male negatively and vaguely described his living, and found it easy to describe fashion taste he did not like. But usually, the male specifies the car model he wants if he won £50,000.





What Influences People?

In our lecture on Friday we discussed people’s tastes, fashion, and how or what had influenced them. I think it was a very entertaining and interactive lecture. For example, the lecturer asked the audience “stand up if you are wearing a hoodie” (I stood) the lecturer then said “do you notice anything?” and yes I realised as I turned (as I was sitting at the front) that there were people in hoodies all clumped together. Why was this? Perhaps because they were all in the same discipline (I think it was interactive media design) So does this mean that people who are in same courses or live together begin dressing similar to one another? Maybe so. The lecturer then asked “if you are wearing a scarf please stand” (I stood) and funnily enough, people wearing scarves were all clumped together (mostly girls), and generally girls in Textiles, perhaps they worked with a lot of fabric.

We then reviewed our small experiment with a series of questions to consider:

  • Where do your opinions of what’s good come from

For me, I think most of my opinions come from mainly my family as they are all such strong characters who I admire.

  • Have you ever told someone else who/what they should like?

I don’t think I have told someone what they should like but perhaps I have introduced new things to people, therefore may be similar to making them like what I like.

  • How influential have friends, family and teachers been on your tastes?

I think my influences have come from family and friends very much so. I have noticed when I moved to Dundee my style in clothing has changed dramatically.

  • If a famous designer contradicted me, who would you side with?

I believe that I will stay with my own opinion and not follow others contradictions.

  • Is taste in-built or is it acquired from the environment around you?

I believe, in general, that taste comes from the environment around you, like hanging with your friends and class etc.

  • Is good taste genetic? Or the result of your upbringing?

I think good taste is a result of your upbringing, for instance, you have suffered from depression you may dress gothic-like, and if you feel happy you may dress colourful.

  • Do you think you have good taste?

Errrrr… I think I have good taste but sometimes I feel embarrassed when I tell somebody what I like in case they think it is uncool or something. Does that mean I don’t think I have good taste?

We then carried out another small experiment by everyone writing down their top 5 favourite movies, classic composers, song artists and designers/illustrators. After a few minutes, we (the audience) decided which were our top 5 on each topic.

From the results, we talked over how we came to the conclusion of each topic. Possibly a song reminds you of a good moment in your life; maybe you just liked the actors in the film. It can really vary on why a film or song is your favourite.

Thus, we have learnt that people who dress alike usually group together and your favourite films/songs etc can depend on emotional feelings or memories – certain things can mean more to you others.

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Christmas Spirit

Today in our lecture we discussed how we buy christmas presents, what can attract us to buy and how children are becoming increasingsly picky and fashion conscious.

So how do girls shop?: Girls shop with consideration, we shop for a long time, pleasurable, relaxing and look for the new trends. I find shopping quite theraputic, even if it is just browsing through shops. Girls usually shop in small groups but personally I like to shop alone. You can spend longer looking at things and not feeling bad if the other is bored, and you can listen to music so you are in your own little world.

How do guys shop then?: Guys… well as quickly as possible and all in one go. They just go into a shop and come out five minutes later with their item as they don’t like spending time to try on garments as it will probably take hours of time. Even I agree with the guys way of shopping sometimes, I hate spending ages.

How do you get customers to buy more: How do you design a shop which will make customers stay longer? Put a restaurant in it? Music? Make it bigger? Well first of all I think you would have to plan your store layout, ambience and attractive visual merchandising displays. Never put things right at the door like clothes and baskets as it will cause the customer to turn around to pick it up and may just make them spot another store thus leave. Try position most attractive and popular items in the right of the store as customers (in UK and Australia) always tend to turn right when entering shops. Must be due to us sitting on the right in a car. For instance, the clothes shop Zara positions their products on the right and have their checkouts on the left as they are the last things we go to – to pay. NEVER situate the woman’s wear at the back of the store, behind men’s wear as more women shop compared to men. Men like to sit down whilst women are in the changing room. In front of the chair maybe place small gadgets or interesting books as the man may pick it up and have a look at it to pass the time. People who touch things are most likely to buy it, if the unfold it or open it, the chances are they will. Also simple common sense factors such as: don’t play loud, inappropriate or poor quality music as it may ruin a customer’s shopping experience; dirty bathrooms, they should always be lovely and clean whether for public use or not as it can be a huge turn off.

How many times have you forgotten the milk but instead come out with a bunch of other stuff? I have. This is the power of the layout of a shop. They specifically place the milk counter at the back of the store because they want you to look at the whole store, thus probably buy something else. Food shops place fruit, veg and flowers at the door to make the store look fresh to lure customers in. Also they are eye catching. They may bake bread and the smell will make its way out of the store, thus alert passer by’s taste buds.

Are you influenced by advertising?: We are being exposed to advertising like never before: on the television; on the internet; when you pass shops; in magazines. However the majority of adverts are aimed towards children. Products like cereal and toys have been advertised since before our grandparents were small. These ads may hook children and trap their parents into an endless loop into buying more and more products.

We watched a Panorama program called the ‘Tweens’. It is about children being lured in by designer brands through advertising and how important it is for them. Please click the link below for information about the Tweens.

Meet the Tweens

I find it hard to think if I was influenced by trends and the newest labels. I think I may have had it different to others as I lived in Brunei where designer brands were not really the ‘thing’. Nobody had them. But I do feel the pressure from other people now, how the sight of a designer label instantly makes you look expensive and rich. But I am not like that at all. I have no designer labels except for my glasses: FCUK. I just don’t see the point in looking like a spoilt brat rich kid. I like looking down to earth.

It is a shame that children are being captured by an identity. (skater, goth, etc). As they are so young and should be living in ease. However when children get the clothes they asked for their self esteem increases, this must be due to the fact of fitting in. As one of the children in the program, Adele, was telling the viewers that if she had a friend who did not wear designer brands she would still be her friend but not hang out with her often. This is because she will get bullied, and thus spread the bullying to Adele as she is her friend.

Now designer brands are getting so popular and trendy that there are now dolls who are fashion focussed and the new ‘thing’: BRATZ. Parents are getting concerned that they are too sexy and giving a bad message to their kids with their skimpy skirts and make-up. I agree in having dolls to play with, like when I was 7 I had good old Barbie dolls but not with slutty clothes on. However, dolls can give the impression that a small being thin is the ‘in thing’. If Barbie was a real person she would have 39 inch chest, 19 inch hip, and 33 inch hips, she would be a size 4 and her body fat would be so low that she would not be able to menstrate. The BRATZ dolls are just the same. Is this the message we want for our children?

Thus, in this lecture I learnt that the price of fashion can hit hard, it can cause parents to work constantly to keep the kids closets full of designer labels and avoid bankruptcy and how to design a shop to increase their sales.

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World War 1: Remembrance and Posters

Remembrance Day

Seeing how November is a month of Remembrance (November 11th) we talked about what Remembrance was and how long it would last. Subsequently we discussed posters in relation to World War 1 (WWI).

So the first question I think is what exactly is Remembrance Day? Well on the second Sunday of November at 11am men, women, and children around Britain hold a two-minute silence. This time is dedicated to remember those millions of people who died in the WWI.

I then thought well why the poppy? This is because it was a unique plant that grew plentifully on the battlefield where WWI took place. It flourished due to the chalk soils which became rich in lime from the intensive bombardment. A few weeks after the war the battlefields thrived with the colour blood-red, not just from poppies but from blood which had been spilt from the dead.

In 1915 the poem ‘In Flanders Fields’, John McCrae, was published and became one of the best known poems of WWI.

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

War Posters

We were shown two series of posters from WWI. The first were posters from Germany and Russia and the second from Britain. We compared the two series of posters asking questions to ourselves such as: Which ones are better designed/illustrated? Which ones communicate the message better?






















In my opinion, the British posters were better. They were simple, encouraged men toenlist and convince women to stay home and work. However, even though German posters were more religious based, mystical and more aesthetically pleasing, they lacked the true message: that it was important for men to fight for their country.

Thus, British War posters were more successful due to being straight to the point and perhaps through the visual language portrayed through them.

Closer Look at Posters

Lord Kitchener Wants You, After Alfred Leete 1914.

The line ‘Your country needs you’ was the most famous and iconic of phrases in the British Army Campaign. It is a portrayal of Lord Kitchener ordering men to enlist in the war. Being a member of the military, Kitchener was appointed the task to enlist a large army to fight Germany. I believe this poster was so successful due to the demanding finger pointing and the words ‘YOU Join Your Country’s Army!”. It involves the viewer and makes them feel like Kitchener is talking to YOU individually. Its bold red lettering, in addition, is striking to the eye and can be seen from afar. The result: More than 3,000,000 men volunteering to go to war in the first two years. Success.

Uncle Sam I want You J. M. Flagg’s 1917.

This poster was based on the original Kitchener poster. Uncle Sam is actually a fictional character. It is one of the most popular personifications of the United States.

It is a shame though because nowadays you can see people in all kinds of adverts doing the ‘finger pointing’. The idea is becoming de-valued and unimportant.

(Daddy what did you do in the Great War? Savile Lumely 1915)

The scene here is the daughter is reading a history book about war and the son is playing with his toy soldiers. The daughter asks her father: ‘Daddy what did you do in the Great War?’ The father is looking at the viewer. What does this suggest to you? What is the expression on his face? Is he directing the question at you? To me it looks like he did not actually take part in the war. He did not enlist because he should not even be in the house looking after the children – that is the woman’s role. Thus, he did not do his job for his country. Maybe the father thought that only the poor working class people should fight. I believe this is NOT the case. That is unfair. This reminds me of a previous lecture where the woman takes the domestic interior role (doing the dishes, looking after the children) whilst the husband takes on the exterior role (work). But in this poster that is not the case. It is WRONG. He should be at war.

A very important message is emphasised through visual language here: that it is not just the working classes who go to war, it is everyone including the rich.

In conclusion, posters were important in the 19th century to encourage men to enlist and women to take on the men’s role of working the land.


Follow Up from Good Design Bad Design

This post follows up my reaction to the previous lecture: Good Design Bad Design, but this time I have taken time to reflect on what had been said.

Referring to my comment of the starving black boy t-shirt by Nadia Plesner I feel happy that an artist has actually tried to create awareness and raise funds for the children in Darfur. Her t-shirt’s have certainly startled Louis Vuitton as they have even put up a lawsuit against her! I can’t believe that company can live with themselves – stopping Plesner from doing some good in this world. Thus, I think Plesner’s work is successful – it has raised more than $30,000 for Darfur. At least she is ‘trying’ that is all that matters in my opinion.

‘Women occupy the inside world, men occupy the outside world’ – a quote from the lecture. I think this is true maybe to an extent as the majority of women do like a clean house and like cooking for the family HOWEVER there always has to be a balance. I think BALANCE is key. Men should respect the woman, do something for her every so often. Yes they work, yes they earn the money for the keep but what would happen if there was no woman at home? There would be no dinner on the table, a unhygienic house and most importantly – no pleasure! I think a treat now and again from the husband will keep the woman interested.

Back to the pizza flyers – I feel wrong in saying they were a good looking graphic. They are eye-catching for most students but what if some don’t like highly fat greasy food? I just feel sick everytime I look at one. I thought we were trying to promote healthy eating?

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Good Design Bad Design

Our lecturer informed us today that a woman, Nadia Plesner, made a t-shirt with a thin black boy on the front holding a Louis Vuittonn handbag and a little clothed chiwawa. She says it was to make people aware of things going on in the country of Darfur – the famine; war etc – and compare it to Paris Hilton. We are putting Paris Hilton on the front pages and making a controversy of it, but on the other hand there is a much more serious problem happening in Darfur. This idea conveys well to the viewer to an extent but, in my opinion, the question is: has anybody done anything about it? This was my first reaction. Yes people will be aware and look at the shirt thinking ‘oh yes I should think how lucky I am’ but not actually do anything to help – and there needs to be a lot of people involved in the helping.

Another point the lecturer mentioned was: Women occupy the inside world, men occupy the outside world. Women stay home, look after the children, clean the dishes, being a good house wife whilst the husband goes to work all day, reads the newspapers and gets his food put on the table for him. A very traditional family I believe. But times are changing, women are realising that they can have opportunities and get a job. There’s a movement called Feminism now, where women are standing up for themselves believing they should have social rights and equal opportunities to men. I was pretty disgusted to this women being stuck at home concept. Reminded me of the film Pleasant Ville – where the husband came home expecting his wife to greet him but there was none, then he went to the kitchen expecting his dinner on the table but there was none. I feel strongly about how women should get as much chances of success as men. I deteste the idea how men get a higher salary than women just because of gender.

Our lecturer said the best picture of graphic designs are pizza flyers. My response was to agree as most students have them stuck on their fridges or on the kitchen table. They are being kept. When I look at a pizza flyer my taste buds go wild and think ‘ man I really want a pizza’. Why are they so succussful? Because they do exactly what they are meant to do. Fast, easy, cheap and conveniant. They don’t have fancy lettering that is hard to read, no artistic skill – they are just simple and straight to the point. They represent pizza.

In the past I considered good design to be practical, easy to use, durable and most importantly does the job it is designed to do PROPERLY. Some people would say it is the aesthetics but in the end, I feel the most simple designed objects are the most beautiful. Focussing on the essential aspects of the design.

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