Tag Archives: career

Design & The Market: Evidence Modelling

Evidence Modelling

Today in our Design & Market Module, we were asked to look at evidence modelling. Evidence modelling is about creating a picture of what your potential business would be like in the future and aiding in giving a clear direction of where to go with it. It focuses on 4 extreme questions to ask when considering your business – this helps to understand the beneficial impact of your business but also can point out the possible mistakes that can stop you from achieving your dream.

This exercise helped me to think about the advantages and disadvantages my business may have in greater depth. It made me focus on what ways I could improve the business and to see it more realistically in my mind. However, my potential business needs huge development and research as it looks into the future of jewellery trends more than actual current designs. It will be an interesting challenge.

Fake Evidence

For the next exercise we had to think of fake evidence. This is where we had to construct evidence through imagining the future success of our business. This could be in the form of a website, an advert on the side of a bus, etc. I went for a few as I believe my market is quite wide.

Just a very very rough sketch!

Through investigating the future success and methods of advertising it helps see the consequences of the business as well as looking into successful ways to get the brand out there.

SWOT Analysis

SWOT analysis was the last task we had to complete for our business. There were 4 boxes outlining different aspects to think about the business: Strengths and Weaknesses (Internal); Opportunities and Threats (External) or SWOT. It allows us to examine the business’s position nature. This task helped me because I tried to think about turning all the weaknesses into possible opportunities. For instance, if I was bad at making film I could maybe collaborate with a filmy person, thus, creating a huge benefit! We could expand making more exciting films and let ideas bounce off one another.

All these exercises linked back to our Mission Statements and was great because it makes us think that we could actually do this. We could actually make our potential businesses real.

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Design & The Market: Scottish Institute For Enterprise (SIE)

In our lecture today, Dawn Shand talked about the Scottish Institute for Enterprise (SIE). It is an organisation which encourages, helps and inspires young budding designers with their potential businesses in Scotland.

It gave me relief to know that there were actually people out there who are willing to help an are experienced within the field. As you can actually go to them and get advice on your ideas if you are thinking about building a company – they could probably even tell you whether it would be a ready to get out in the market. So we are not all lost!

She gave us pointers to where student businesses could begin or even be run through:

> Promotions

> Freelancing

>Ebay/Etsy – could easily be used as a part-time basis by selling your pieces online.

>Tutoring – there are lots of people looking for tutors so you can build a reputation by teaching people your skills.

> Online Business – creating your own website dedicated to selling your work.

So how do you go about building a business? You have to really investigate what the market NEEDS. Here’s a true story: there were families stuck at the airport when their flights were delayed. Their children were bored out of their brains so the families started using their own suitcases as transport trollies and started wheeling them about on them! What a fab idea! This is when the Trunki was born.

The designer spotted impatient toddlers and found a great niche in the market! So people out there niches can come from anywhere – keep your eyes open!

 

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