Monthly Archives: March 2012

The Great Thing About Making Bad Decisions

Such an inspiring book. ‘Whatever You Think, Think The Opposite’ is written by Paul Arden and made me feel great about the way I work. The book lets you in on how making bad decisions can lead to surprising achievements and rewards.

It explains that your bad decisions can actually influence others, for example, in the day, high jumpers used to jump over the bar front first – almost like a forward roll. This was called the Western Roll.

However in the 1968 Mexico Olympics a guy called Dick Fosbury approached the bar but turned his back on it, flipping his legs up from behind him – beating all the other athletes by miles. This is called a Fosbury Flop and is now used by everyone.

Just shows that making a daring decision can have great impact.

“The problem with making sensible decisions is that so is everyone else”

Another really funny story is explained of an Oxford professor bathing naked in a river. He was getting out when a boat of undergraduates floated by. In sheer panic he went for his towel and wrapped it around his head. The bottom line is he would rather conceal his identity than being humiliated!

Arden points out that showing people your work is a good way in getting constructive criticism. However, do not ask them what they think about it, as they will probably say everything positive – not wanting to offend. The only way to get great constructive criticism is to ask them what is wrong with the work and give them permission to give truthful comments – accept the comments and do not fight back! This is key in developing work, amending the problems and most importantly gaining strength in what you do.

“Be your own worst critic. When things go wrong, it’s tempting to shift the blame. Don’t. Accept responsibility. People will appreciate it, and you will find out what you’re capable of.”

  

Arden illustrates that having too many ideas is not always good. You tend to become flustered and do not finish things to their utmost potential because you have something ‘better’. Maybe having fewer ideas are better so you become more focused and work harder on each of them – making the most of the ideas you have.

This book is really motivating as when I work I usually take risks, however, I’m also thinking it might be better just to go down the safer route. But a little of me thinks – “that does not get people talking about your work, it’s not exciting to be safe”. It is the same when you go into a gallery and see something full of sexual content and quite disturbing. You end up talking about it throughout the whole gallery saying how obscene it is. Even when you exit the building you tell your friends about it. TELLING THEM ABOUT IT. This is the way it has effected you. The image has remained stuck in your brain. Memorable. This is what taking risks is all about. Taking things over the edge. So yes risk-taking creatively is something I truly believe in.

Leaving on one of my favourite inspirational quotes, he concludes:

“The world is what you think of it. So think of it different and your life will change”

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Sea Anemone Project

My family are all scuba divers. I love being under the water it’s such a magical place! Feel like a mermaid. It’s brilliant. When I’m under I usually tend to touch things. It’s tempting when there’s colourful little feathery crawlies and wobbly jellies. Once, I got so into it I actually rubbed my face against a sea anemone and it ended up stinging me all over! Ouch. Yes – tip for today: maybe don’t touch things when you haven’t got a clue what it is. Following on from that, I based this project on sea anemones.

They are amazing underwater jellies that possess long wobbly tentacles which wave with the tide. Their colours are vibrant and can usually in groups competing for light just like land plants would do. I really wanted to capture this sense of cluster growth and bright colour, in addition to their strange jelly quality. Here are some of my sketches illustrating their bulbous forms, colour and alien-like features. Be prepared, some of them can be a bit… well, a bit suggestive in shape.

The last picture was my first sample in which I created 3-dimensional crevasses and little hints of colour. I was very pleased with the result as allowed me to think of all kinds of shapes –  the possibilities seemed endless! I even got excited about colour as you will see in my more developed samples below.

Once I got the hang of creating colourful alien-like forms. I tried envisioning pieces on the body. I took inspiration from the designers Lucy Mcrae & Bart Hess and Mi-Mi Moscow. They are both collaborative designers who make creative pieces adorned uniquely on the human form. I like adorning the body in unusual ways because I like morphication and changing the normal shape of the body. Almost like transforming people into underwater creatures themselves. This was my idea.

I wanted to emphasise growth and re-creating the human form. My final outcomes are a mix between final photographs and pieces, aimed to capture unfamiliar shapes and strange alterations to the body.

For my first solution I attached anemone tentacles to the ends of fingers – changing the length and proportion of the fingers to the rest of the body.

Next I created a simple ring with which protrude rather suggestive tentacles. I liked the contrast of the smooth reflective metal to the rubbery matt texture of the latex. The benefits of this ring is you can put on your jacket without worrying about the tentacles breaking off as they are extremely flexible.

Finally I transformed the shape of the back into a kind of extending dorsal fin. Little anemone branches sprout from the surface down the spine as if they were spreading. Long roots stretch across the back to stress this idea of hosting and the ‘taking-over’ of the body.

Next I’ll be looking at making luminescent creatures and incorporating bits of wire to make them look more intricate and delicate. Thanks for checking out some of my work!

http://www.BodyMod.org/flash/mymods.swf

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Design & The Market: Me Choosing My Path

Oh dear. So yes – putting life in my hands. Today in our Design Market group we looked at choosing the path we would take into achieving our potential business. What you need to think about to make it a sustainable and successful one. Scary stuff.

To begin with, we had a look at our ‘would-be’ customers and wrote down a list of the customer groups they would be. For example: Students; Fashion Runway Buyers; Hospital Buyers; etc. For each one we had to outline what their needs would be, what we would be offering them, how many there are, and so forth. Through this method of analysing our future customers it helps to see if your business has potential and whether it is actually needed. For my business, I found a number of different customer groups which I think is good because it brings range and excitement of varying customers. However, I think I would need a rather large team to back me up on the amount of work I would need to do!

Next, we headed into the Blueprinting Modelling sector. This, I found, was the most difficult. Just couldn’t get my head round where to put things! Blueprinting is a detailed flow diagram of your business’s stages in carrying out, for example, a commission piece. It just shows how your business will function when it’s actually doing business. For me, I looked at where I would go to create contacts then try get some of my work out to the public somehow, find people to work with me and so on. Sounds do-able. This allowed me to view the process of my hopeful business at hand. How it might work. How I can change it tomake it work.

Lastly, we looked at the importance of building relationships in business. Not lovey-dovey ones, professional team-work ones. It is important because it makes all stages in the process work. Imagine doing it all yourself? We focused on the four areas of activity in business. The Generator, the Realiser, the Distributor and the Customer. We had to find people we would need for each of the areas. I placed myself in the Realiser zone, as well as other collaborators, because I feel that is where my strengths lie. However, I would over-see other areas frequently. This exercise allows me to see who I would need to build relationships with and it’s importance. Building relationships improves and makes your business stronger. More sustainable. You just need to make sure there is plenty of trust and that they love the business as much as you do.

These exercises were helpful in outlining how my business would operate, create contacts/clients and who I would need to make it happen. Building relationships crops up again and again. It seems now that who you know can help greatly in business – like the old saying: “It’s not what you know, it’s who you know”.

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Design & The Market: Evidence Modelling

Evidence Modelling

Today in our Design & Market Module, we were asked to look at evidence modelling. Evidence modelling is about creating a picture of what your potential business would be like in the future and aiding in giving a clear direction of where to go with it. It focuses on 4 extreme questions to ask when considering your business – this helps to understand the beneficial impact of your business but also can point out the possible mistakes that can stop you from achieving your dream.

This exercise helped me to think about the advantages and disadvantages my business may have in greater depth. It made me focus on what ways I could improve the business and to see it more realistically in my mind. However, my potential business needs huge development and research as it looks into the future of jewellery trends more than actual current designs. It will be an interesting challenge.

Fake Evidence

For the next exercise we had to think of fake evidence. This is where we had to construct evidence through imagining the future success of our business. This could be in the form of a website, an advert on the side of a bus, etc. I went for a few as I believe my market is quite wide.

Just a very very rough sketch!

Through investigating the future success and methods of advertising it helps see the consequences of the business as well as looking into successful ways to get the brand out there.

SWOT Analysis

SWOT analysis was the last task we had to complete for our business. There were 4 boxes outlining different aspects to think about the business: Strengths and Weaknesses (Internal); Opportunities and Threats (External) or SWOT. It allows us to examine the business’s position nature. This task helped me because I tried to think about turning all the weaknesses into possible opportunities. For instance, if I was bad at making film I could maybe collaborate with a filmy person, thus, creating a huge benefit! We could expand making more exciting films and let ideas bounce off one another.

All these exercises linked back to our Mission Statements and was great because it makes us think that we could actually do this. We could actually make our potential businesses real.

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